Sustainable First Small Business
When companies engage in unsustainably sound practices, there's a "silent burden" that society pays. This comes in the form of pollution - from the air we breathe to the water we drink to all of the cost implications that we've relegated to the next generation to pay. We do our best to embed these "silent burden" costs into our business model so that you can shop with a peace of mind.
Sustainability is most often defined as meeting the needs of the present without compromising the ability of future generations to meet theirs. It has 3 main pillars: economic, environmental, & social and they are all deeply intertwined and equally important to us.
More About Our Plantable Packaging
There are 6 Seeds in Our Plantable Packaging
Bird's Eye (Gilia tricolor)This daisy-like annual wildflower is a member of the famous Gilia family. It is a western native but will thrive anywhere with sunny and relatively dry conditions. The dark contrasting central eyes and yellow throats are known to attract hummingbirds and other pollinators.
Clarkia (Clarkia unguiculata)These vibrant wildflowers look great in all kinds of gardens and grow easily. They typically bloom at the end of the wildflower season, so they have often been called “Farewell-to-Spring”. Native to western North America, Clarkia is an annual plant that will grow up to 1 meter tall.
Black Eyed Susan (Rudbeckia hirta)This cheerful blossom is most at home in prairie lands, plains, meadows, and pastures where it will attract birds, bees and butterflies. Members of the beautifully golden sunflower family, these North American blooms are one of the most recognized wildflowers!
Catchfly (Silene ameria)This bountiful wildflower produces clusters of large, globe-shaped blooms on long stems and will thrive in full sun or partial shade. It grows great even in poor soil conditions and can withstand high temperatures.
Snapdragon (Linaria maroccana)An extremely easy to grow annual, these quick blooming flowers are a favorite for their unique and elegant appearance. With a range of colors from pink, red, yellow and purple, the bi-colored blooms attract hummingbirds and butterflies making them a wonderful addition to any garden.
Sweet Alyssum (Lobularia martima)A low-growing annual plant, Sweet Alyssum has a branched stem that has dense clusters of small flowers. The flowers are about 5 mm around and have a sweet smell similar to that of honey. They'll bloom throughout the growing season, or year-round in areas free of frost.
Carbon Offsetting / Shipping Footprint:
Why do we Carbon Offset?We are cognizant that e-commerce businesses contribute to carbon emissions, especially through the shipping of packages. Starting in September 2019, we are carbon offsetting every shipment. Carbon offsetting is a way for individuals and companies to invest in environmental projects around the world in order to balance out their own carbon footprints.
How do you calculate carbon offsets?We calculate the distance each package travels from our office to your house. Then we add another 20% onto this number since packages sometimes go through roundabout routes. The final number gives us our shipping carbon footprint in the form of per tonnes we need to offset.
What do your carbon offsets support?After careful consideration of the various projects we could fund to offset our e-commerce shipments + flights to visit our non-profit partners in Uganda & India, we settled on reforestation. In addition to helping sequester CO2, reforestation helps protect and encourage biodiversity.
Why reforestation?One of the driving forces behind our sustainability mission came from the realization that the demise and/or threat of various civilizations in the past was due to deforestation. Wood continues to be one of the most important resources throughout the world, especially in developing countries where it is still a primary energy source to make charcoal. The loss of forests has a tremendous impact because we depend on forests for our survival. Forests supply the air we breathe, provide the wood we use and watershed protection, prevent soil erosion, and of course help fight against climate change.
Which reforestation efforts are you supporting?We are currently supporting reforestation efforts in the Carpathian Mountains in Romania.This project supports:1) The planting of native tree species that supports biodiverse forests. Bio-diversity isn't just about having abundant wildlife. It's a critical component to developing rich soil which also helps sequester CO2 and helps prevent against soil erosion.2)The GPS tagging of each planting to replacing any trees that are lost in the first few years of planting.3) Employing locals in the planting initiative.There's alot more about carbon offsets, our view on them, and how we selected the reforestation project and our partner in this effort. You can read more about that here.